Levi Roots gets investment from Richard Farleigh and Peter Jones
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These people are so stupid ! – One day they are going to be broke !
@benmcm9 -Thankgod they didnt invest
I bet the rest of them feel like right ballbags now lol.
5:24 i bet Duncan Bannatyne feels like an idiot now
we love u levi roots
@OnlyUseMaSpaz its the second best selling sauce after hp sauce in england for last year
hes worth £40m pounds now, incredible considering how unorganised his business was . good on him
Lied about his name, lied about the initial order, lied about the recipe.
He just can’t stop himself.
He lied about it coming from his mum ;(
@areetimdan theo# LOL
lying nigger
its a pity he stole the recipe from some restaurantuer in brixton
Two and a half MILLION liters….. “Actually, it’s two thousand five hundred Kilos” – Oh, what an EPIC FAIL!
@areetimdan Theo Paphitis…
i think what was unique about this pitch was that Levi Roots WAS the brand for the product. His image, personality and song all went together with the sauce. He’s made millions from it now with Peter J’s help. He probably has sold 2,5 million litres by now !
@mampster93 oh right! Get it! SORRY
@dilwich123 it’s supposed to be ‘catchup’, they’re catching up with him
It’s one of those sauces you can put on almost any savoury dish and it works.
I have three favourite Dragons’ Den episodes
1. Uno Canada
2. Reggae Reggae Sauce UK
3. Str8ts Canada
You dont spell Ketchup Catchup.
And to think, he almost never got the investment.
“My name is Keith” LOL
this guy was in my colleage to day he is funny
My favourite thing about this is that 3 of the Dragons said this wouldn’t happen. I’ve just finished some Reggae Reggae Chicken Pasta and currently have some Reggae Reggae Rasta Pasta Sauce in my cupboard… Which I bought from a supermarket… Which had several shelves with just Reggae Reggae products on…
thumbs up if ur eating something with it in