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Home Page > Business > Entrepreneurship > The Importance of a Marketing Plan in the Real Estate Investing Business
The Importance of a Marketing Plan in the Real Estate Investing Business
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Posted: May 15, 2010 |Comments: 0
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One matter to hold onto and take serious perspective when working in the Real Estate Business:
Are you executing just a small bit of marketing and promoting and just hoping and wishing that a good deal will flow in your hands, or are you maneuvering and operating your Real Estate Investing Business in a mode that makes certain that a good Real Estate deal will materialize. If you do not have a cognitive process for making sure Real Estate deals materialize, you do not yet understand the importance of possessing a marketing plan. A without a marketing plan isn’t.
The pitiful fact is that even after all their conditioning, less than one percentage of all real estate businessmen and investors actually possess a marketing plan. Even though it’s very simple, do not underrate the power of a good marketing Investing plan.
The most crucial matter regarding Real Estate Investment Marketing is to posses a Marketing Plan to begin with.
1) It is a substantial attitude you have for your intellect to grab on and strive to achieve. Attitude determines your altitude.
2) It allows you to clarify exactly what you want to achieve in the coming 30 days.
3) It allows you to map out the activities needed to excute the Real Estate Investing Marketing plan.
4) It allows you to plan in advance to delegate off the lower paying activities, so you don’t end up doing them.
5) It allows you set time deadlines, to hold others accountable so everything gets done and done well.
6) It results in you being free to concentrate on your highest payoff activity: Making Offers on Great Deals.
7) You have a business that operates consciously, not by accident. Real Estate Investing requires consistent concous effort and work.
More people fail in real estate investing because they simply do not have a plan or goals. You should have a detailed real estae marketing plan of what you want to accomplish and how you are going to accomplish it.
And, don’t be vague, either. Things like, I want to make more money than I can ever spend is too vague, and I want to be rich, and I want to make $20,000 a month, are not plans. They are too vague, unclear and they won’t help you in getting there in the Real Estate Investing Business. Be as specific as you can possibly be to insure your Investment Business’s success.
In planning for monthly revenue, try to put your money goals in cash income, not gross revenue. I know gross revenue is what you’re used to thinking in, but cash in the Real Estate Investing business is obviously more important. It’s what you take to the bank, and it’s what pays bills and in fact keeps your Real Estate Business going and growing.
First, examine your current numbers. More than 80 percent of all real estate entrepreneurs and real estate investors know how many houses they are buying each month or quarter, but they don’t know where those houses came from and how many leads they had to process to develop them into the single deal. And, this is very dangerous and can put an end to your real estate investing career.
You Simply Must Know How Your Business is Currently Doing
You should know:
1) The total leads that call each month (each week is more manageable though you can experiement with different time periods ),
2) Where those leads come from. In any business, not just the real estate investing business, you need to track markteing efforts.
3) How many “qualified” seller prospects (i.e. those that you are willing to invest follow-up in if they don’t sell now; they have motivation, you are interested in the house.) you get each month.
4) The ratio of total to qualified leads is another factor.
5) The number of deals you close in your Real Estate Investing endeavors.
6) The ratio of closed deals to qualified leads – for each real estate lead source
7) How much you make from each seller of the real estate investment transaction.
How much it cost you to acquire a new seller. A very important aspect in any investment business. Not just Real Estate Investing.
With this information you can look at your current resources, look ahead, and then plan out what you want to have happen. The number of deals you want to do, the amount of money you need to make in your real estate investing business month by month.
For example, let’s say for instance you are bringing in around $12,000 a month or so your average deal gives you about $6,000. Yes, I know that’s low, but for the sake of example let’s use these figures. That’s two Real Estate deals a month. These are cash proceeds and after expenses you net 50 percent of your gross or $6,000 a month. And let’s say that you want to double your net income next month.
You will have to get twice as many deals to double your investment business. Goal? Four deals a month, or one a week. Sounds like planning doesn’t it?
Let’s say you currently get one deal a month from a classified ad, and one deal a month for mailing expired listings. But, you get ten qualified calls a month from his classified ad and 10 qualified prospects calling a month as a result of mailing expired listings. So, you currently close ten percent of your sales and investment prospects. Again, keeping track of the business aspect of marketing.
First, you can improve on this situation by improving that twenty percent closing ratio. By improving your closing ratio by things like more precise targeting, the present lead-flow would stay the same; you’ll get your same twenty real prospects and achieve your goal of doing four invesment deals next month.
But assuming that’s not something you have control over right now, the other way to double your gross income in the next month is to double the number of qualified transaction prospects that you talk to and make offers to. So instead of getting 20 qualified leads to call, you would need 40. This is of course, providing that you utilze the fory leads just as efficiently, if nor more, than the twenty.
Your plan to get forty qualified prospects for a residental or commercial transaction would need 10 to come from expired listing mailings, 16 to come from flyers in target neighborhoods, 4 from business cards handed out everywhere, 6 to come from signs placed in the ground at high traffic count intersections, 10 to come from classified ads that drive people to the website. Total 46 real estate investment prospects. Cool! That’s six to spare.
With this number of leads coming in you have what is needed closed four good real estate deals and reach your goal of doubling your net income. Actually, it’s more than doubling because your fixed expenses don’t increase with the income.
You should have a monthly plan. Schedule thirty or forty minutes out of one day to make upyour monthly plan and see how you did last month. Schedule this time and keep to it. Don’t do any work or take any calls during this time. Keep it strictly for planning. If you do this and you allow yourself to get into the whole spirit of planning, and making things happen on purpose, you will easily double your income in twelve months.
Your Monthly Plan Should Include The Following
1) A goal for total net income from your investment transactions. Either foreclosures, short sales, regular sales or other wise.
2) A goal for number of residential or commercial deals signed up
3) A goal for number of appointments made for potential real estate transactions.
4) A goal for number of qualified, interested residential or commercial property sellers.
5) A goal for total number of leads in commercial, residential, foreclosures, flips, short sales or other deals.
6) Average net income from each real estate deal.
7) The number of prospects you have to generate to reach your financial investment goal.
A detailed plan to generate the number of prospects you need. Your plan doesn’t have to be typed out or put into a computer. It can be handwritten on paper. It doesn’t have to be a work of art, just useable.
Simple note – pad plans are good enough. The important part is that you do a plan every single week and keep on top of things and not get behind in your real property investing marketing plan.
Setting up a a marketing plan is a simple thing to do, but it is just as easy to not do, and this you need to be aware of it. Blowing it off is the equivalent of you absolving yourself of responsibility for your real property investing business. On the other hand, taking the time to think through your goals each month, both for income, and marketing activity, then committing them to paper will make things start happening by plan and put you in control of your real estate business.
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To discover more about Real Estate Investing Opportunities, Services, Deals, Foreclosures, Lending and more, check out http://www.RealEstateInvestingInformationSource.com a online resource for Real Estate Investing Articles, blogs and research.
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Article Tags:
real estate investing, foreclosures, foreclosure investing, real estate investing articles, real estate marketing, investing in real estate, short sale real estate
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Dec 19, 2010
What Is Required To Do A Short Sale -
This article describes what paper work is needed in the real estate short sale process
By:
Duncan Wiermanl
Businessl
Apr 13, 2010
Homeowner Short Sale Secrets
Short Sales, a term you hear often, but do you really know what a short sale is? Do you know the techniques being used to save thousands of homeowners from foreclosure? If you owe more than your home is worth, are behind in your payments or facing foreclosure you must read this article. In it we cut through many of the myths about short sales and provide the homeowner the tools to more clearly understand available solutioins.
By:
Maurice Thomasl
Finance>
Real Estatel
Nov 20, 2009
Short Sales: A Guide to the Las Vegas Real Estate Market
Short sales are the real estate equivalent of repossession auctions. The right investment decisions can yield big returns in the future.
By:
Thomas Bladeckil
Finance>
Real Estatel
Dec 12, 2007
Real Estate Short Sales
It’s all the talk among the real estate blogs. Have you heard?
I had not written an article on real estate short sales because there is so much out there already. I decided to get up early this morning and see if anybody had written anything that would explain this process…
By:
Joe Manausal
Finance>
Real Estatel
Jun 17, 2008
An Introduction to Short Sales
Short sales are a great way to make money by negotiating with lenders to get discounts on properties. In many cases, you can buy properties for literally half the price of the property, which means that even if you sell at a steep discount, you can generate a great deal of income off of just one property.
By:
Peter Vl
Businessl
Nov 04, 2009
Fresh Ways to get Short Sale Leads
Short sale leads are the life blood of real estate agents and investors. This article discusses numerous ways in which you can find short sale leads and keep your pipeline overflowing with work!
By:
Nick Reuterl
Finance>
Real Estatel
Oct 21, 2010
Real Estate Short Sales|a Description Of The Process
It was a real estate boom like no other. Interest rates were dropping incredibly, homes were garnishing appreciation by the week, the stock market wasn’t moving and first time home buyers were getting their piece of the American dream. Mortgage brokers, Real Estate Agents and New Home builders were raking…
By:
Linda Landmanl
Finance>
Real Estatel
Mar 31, 2007
lViews: 276
Reasons to Use a Life Coach
why you should use a life Coach if you’re serious about achieving your goals instead of doing the same things expecting different results
By:
Adrienne Marksl
Business>
Entrepreneurshipl
Jan 06, 2011
Being Fair To Consumers – Android 2.2
I now have full control over my desktop system. I know exactly what capabilities I have and where the limitations are. I can determine what can be upgraded and what has to be replaced. Although I haven’t built a notebook from scratch, I decided to accept the limitations that come with the purchase if I am informed of what these are.
By:
luohenhaol
Business>
Entrepreneurshipl
Jan 06, 2011
A call to Action
Bizminds is a website developed to give hope to aspiring entrepreneurs we foster a culture of community entrepreneurship
By:
Adam Grantl
Business>
Entrepreneurshipl
Jan 06, 2011
E-publishing Profits Grow for Many Independent Ebook Authors
A look at indie ebook authors who are doing well self-publishing. Some are even making a living from the royalties earned on their books.
By:
Lindsay B.l
Business>
Entrepreneurshipl
Jan 06, 2011
What is your greatest enemy to business success?
Give yourself an attitude check every morning. Like taking a vitamin, do what ever it takes to gain a positive frame of mind. Getting more done is not so much a goal of time management as resource management. Focus your resources — time, money, energy, knowledge and people — toward positive action. Waste not a minute whining, blaming, or following negative pursuits.
By:
Kathleen OBrienl
Business>
Entrepreneurshipl
Jan 05, 2011
A Lifetime of Protective Coatings
High Performance Systems, Corp. is a third generation of family interests in protective coatings. A Leader in the Protective and Decorative Flooring Industry “Our mission is to provide our customer with a well designed application.That will not only function long term, but at a fair value for their long term benefit. To constantly pursue continuing education to provide our clientele with the very best installation, that will meet or exceed their expectations.”
By:
Jeffrey Smedleyl
Business>
Entrepreneurshipl
Jan 05, 2011
Affiliate Marketing – Is It The Right Choice For You?
Affiliate marketing is one of the many ways you can earn money online. You can generate extra income or you can concentrate on building an affiliate empire so that it becomes your main source of income.
By:
Julie Atkinsl
Business>
Entrepreneurshipl
Jan 05, 2011
Risks on the Road Between You and the Emerald City
If you aren’t winning enough in your life, it’s because you aren’t losing enough
By:
Chellie Campbelll
Business>
Entrepreneurshipl
Jan 05, 2011
Dating can be confusion for men. Discover some important dating tips
Should you focus on showing you’re a nice guy or aim to come across as and macho and strong, should you be ‘level’, more emotional, How do I approach the dating process with women? is what you’re asking, find out more and some helpful tips in this article.
By:
Joshua Penmanl
Relationships>
Datingl
May 31, 2010
Should you have Sex on the First Date?
Should you have sex on the first date? With the appearance of online dating and more social sites out there, getting a date is less difficult. Find out some first date tips.
By:
Joshua Penmanl
Relationships>
Datingl
May 31, 2010
The one thing you must do to be a Successful Real Estate Investor
So, you’re a Real Estate Entrepreneur or Investor, and you’re out there in the marketplace looking for great real estate deals. One thing to take into serious consideration: Are you doing a bit of advertising and just hoping that a deal will fall in your lap, or are you operating in a way that makes certain it will happen. If you don’t have a process for making sure deals happen, you don’t yet understand the importance of having a marketing plan. A business without a marketing plan isn’t.
By:
Joshua Penmanl
Business>
Entrepreneurshipl
May 30, 2010
Learn how to avoid missing out on the Best Real Estate Investment Properties
Of the major issues affecting the real estate investor, finding the properties and what resources are best to use in finding the bargains so that real estate investor can purchase the investment property of choice. Learn how to find the cream of the crop when it comes to finding good real estate investment properties.
By:
Joshua Penmanl
Business>
Entrepreneurshipl
May 30, 2010
The most important habits to avert failure in the Real Estate Investing Business. Simply put: Marketing
Most real estate investors fail within the first few months of trying to make a business enterprise out of real estate investing. The trick begins with a respectable marketing plan and then applying a serious effort to the marketing plan on a even basis. There is a lot more involved to succeed, and you will encounter more tips, tricks and unique real estate marketing schemes in this article.
By:
Joshua Penmanl
Business>
Entrepreneurshipl
May 30, 2010
The Importance of a Marketing Plan in the Real Estate Investing Business
So, you are a Real Estate Entrepreneur or professional, and you’re out there in the business looking for super real estate business deals and a chance at making more than just a meager career in the Real Estate Investing business.
By:
Joshua Penmanl
Business>
Entrepreneurshipl
May 15, 2010
A Review Of The Current Status Of The Jobs And Employment Market In The News For The Start Of The 2Nd Quarter 2010
Updates on the struggling economy and the affects it has on the job market, which is on a ‘slight rebound’ though unemployment in the U.S. still is at a steady high. News pieces from around the nation, newswires and web.
By:
Joshua Penmanl
News and Society>
Economicsl
Apr 06, 2010
A Review Of The Current Status Of The Jobs And Employment Market In The News For The Start Of The 2Nd Quarter 2010
Updates on the struggling economy and the affects it has on the job market, which is on a ‘slight rebound’ though unemployment in the U.S. still is at a steady high. News pieces from around the nation, news-wires and web.
By:
Joshua Penmanl
Careers>
Career Managementl
Apr 04, 2010
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To discover more about Real Estate Investing Opportunities, Services, Deals, Foreclosures, Lending and more, check out http://www.RealEstateInvestingInformationSource.com a online resource for Real Estate Investing